Privacy Policy

Last updated: January 2026

Welcome to Orion Optics Shop ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit orionopticsshop.com (the "Site"), an affiliate website that reviews and recommends electronics products.

By using our Site, you agree to the practices described below. If you do not agree, please discontinue use of the Site.

1. Who We Are

Orion Optics Shop is an independent affiliate publisher in the electronics niche. We curate product reviews, buying guides, and comparisons. We do not sell products directly; instead, we link to third-party retailers and may earn commissions from qualifying purchases made through those links.

2. Information We Collect

2.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate and improve the Site. Cookies fall into the following categories:

Essential cookies: Required for the Site to function properly, such as remembering your cookie preferences, enabling secure browsing, and maintaining session integrity. These cannot be switched off.
Analytics cookies: Help us understand how visitors interact with the Site by collecting aggregated, anonymized data about page views, session duration, traffic sources, and click behavior. We may use providers such as Google Analytics for this purpose.
Affiliate cookies: Set by third-party affiliate networks (for example, Amazon Associates and similar programs) when you click an outbound product link. These cookies allow the retailer to credit Orion Optics Shop with a referral if you complete a purchase. They typically contain a unique referral identifier and do not include your name, address, or payment information.

You may accept, reject, or manage non-essential cookies at any time through our cookie banner or your browser settings. Disabling cookies will not prevent you from browsing the Site, but some features may be limited.

2.2 Usage Data

We automatically collect information about how you interact with the Site, including pages viewed, articles read, products clicked, search terms entered on the Site, referring URLs, and the date and time of your visit. This information is used in aggregate form to improve our content and user experience.

2.3 Device and Technical Information

When you visit the Site, we may automatically receive technical information from your device, including:

IP address (truncated or anonymized where required by law)
Browser type and version
Operating system
Device type (desktop, tablet, mobile) and screen resolution
General geographic location at country or region level
Language preferences

This data helps us ensure compatibility, detect technical issues, and protect the Site from fraud or abuse.

2.4 Newsletter Email Collection (Optional)

You may choose to subscribe to our newsletter to receive electronics deals, product roundups, and editorial updates. Subscription is entirely optional and requires your explicit, informed consent.

We collect only your email address, and optionally your first name, when you sign up.
We use a double opt-in confirmation process where required.
Every newsletter contains a one-click unsubscribe link, and you may withdraw your consent at any time without affecting any other use of the Site.
Your email address is stored with our email service provider under appropriate data processing agreements.

3. How We Use Your Information

We process the information described above for the following purposes:

To operate, maintain, and secure the Site
To analyze traffic and improve content quality, navigation, and performance
To attribute affiliate referrals and verify commission eligibility
To send newsletters and product updates to subscribers who have opted in
To comply with legal obligations and enforce our terms

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under the General Data Protection Regulation (GDPR):

Consent: for non-essential cookies and newsletter subscriptions.
Legitimate interests: for operating, securing, and improving the Site, provided these interests are not overridden by your rights and freedoms.
Legal obligation: where processing is required to comply with applicable law.

5. No Sale or Trade of Personal Data

We do not sell, rent, trade, or otherwise transfer your personal data to third parties for their independent marketing purposes. We do not share your email address with advertisers. Affiliate networks receive only the referral identifiers necessary to attribute purchases, not your personal contact details.

6. Sharing With Service Providers

We share limited data with trusted service providers that help us operate the Site, including:

Hosting and content delivery providers
Analytics platforms (such as Google Analytics)
Email service providers for newsletter delivery
Affiliate networks for purchase attribution

These providers process data on our behalf under contractual obligations and may not use it for their own purposes. Some providers may be located outside your country; in such cases, we rely on appropriate safeguards such as Standard Contractual Clauses.

7. Your Rights Under GDPR

If you are in the EEA or UK, you have the following rights regarding your personal data:

The right to access the personal data we hold about you
The right to rectify inaccurate or incomplete information
The right to erasure ("right to be forgotten")
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time
The right to lodge a complaint with your local data protection authority

8. Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, provides you with the following rights:

The right to know what categories of personal information we collect and how it is used
The right to request deletion of personal information we have collected
The right to correct inaccurate personal information
The right to opt out of the "sale" or "sharing" of personal information — note that Orion Optics Shop does not sell personal information as defined under the CCPA
The right to non-discrimination for exercising any of your CCPA rights

To exercise any of these rights, contact us using the details in Section 12.

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy:

Newsletter data is retained until you unsubscribe or request deletion.
Analytics data is retained in aggregated or anonymized form for up to 26 months.
Cookie data is retained according to each cookie's lifespan, which you can review in our cookie settings.

10. Children's Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. Security

We implement reasonable technical and organizational measures, including encryption in transit (HTTPS), access controls, and vetted service providers, to protect the information we process. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Contact Us

If you have questions about this Privacy Policy, or wish to exercise any of your rights, please contact us at:

Email: privacy@orionopticsshop.com
Website: orionopticsshop.com

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify newsletter subscribers by email. We encourage you to review this page periodically.